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YC (Spring 2025), our 4th YC startup!
Alfi - your group chat with social skills
We worked on Branding - Marketing Website - Mobile App, end to end ownership and still continuing the partnership over 5 months of collaboration.
Rushi (Founder) - Huge kudos to the Baked Design team. Incredible work in helping Alfi get off the ground since day 1.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
I design Framer websites that do more than look futuristic — they solve real business problems.
Clear structure, strong visuals, smooth interactions, and purposeful UX that helps brands stand out and perform.
Framer designer. Strategic thinker. Problem solver.
Great work!
A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
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