SERAPHINE is a conceptual luxury fashion campaign created with Lummi.ai, inspired by Regency-era elegance and modern couture storytelling. The project explores how AI can be used to build a cohesive brand world, combining cinematic visuals, strong art direction, and editorial aesthetics. Using AI significantly reduced production time, enabling rapid creation of high-quality campaign visuals while focusing on creative vision and identity.

Beautiful art direction. The mood and visual consistency feel very refined.

For this challenge, I created an AI fashion transformation using CapCut’s multitrack editor and AI effects to build a dynamic style evolution concept.

The concept centers around “Analyzing Style DNA” transitioning from a Western aesthetic into a digitally enhanced Futuristic form. I used controlled glitch transitions, stylized AI enhancement moments, and layered effects to create an intentional contrast between organic and digital identities. Key elements: • Distinct environmental style shift (Western → Futuristic) • Intentional glitch transitions to signal AI activation

My goal was to create a bold but controlled AI fashion moment that feels editorial, a little chaos showcasing how AI can elevate storytelling in short-form content.

Link: https://www.capcut.com/sv2/ZT9eUo4B3UGsL-A7Zsp/