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Project Title: Essence Persia | Luxury E-Commerce (0-to-1 Build)
Industry: Luxury Goods & Home Decor
Role: End-to-End Product Lead (Strategy, Design, & Dev)
Tools: Webflow, Figma, Google Analytics
Description:
The Scope: I executed the entire product lifecycle for this heritage rug brand, taking it from a raw concept to a fully functional luxury e-commerce platform.
The Process (0 to Launch):
Brand Strategy: Defined the "Quiet Luxury" visual identity, selecting the typography and color palette to convey high value.
UX/UI Design: Designed the complete interface in Figma, focusing on "Digital Storytelling" to mimic the in-store buying experience.
Technical Build: Developed the site in Webflow with a custom CMS for complex inventory attributes, ensuring 90+ PageSpeed scores on mobile.
Live Link: https://essencepersia.com
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