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Hello this is my social media design for Seribu Pohon, a NGO based in Lampung - Indonesia. This design mixed using canva and illustrator, focus on brand voice and brand consistency.
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Serenity Touch Massage Therapy was struggling with maintaining a consistent social media presence and attracting new clients through digital platforms. Despite offering exceptional massage and wellness services, the brand faced several challenges:
Low engagement across social media channels
Inconsistent posting schedule
Limited brand awareness within the local market
Lack of a cohesive content strategy
Difficulty showcasing expertise and building trust online
The goal was to create a social media strategy that would increase visibility, establish authority in the wellness space, and generate more appointment bookings.
Discovery & Research
Before implementing a strategy, I conducted a thorough analysis of the brand and its audience.
Competitor Analysis
Reviewed local massage therapy and wellness competitors
Identified high-performing content formats and engagement patterns
Analyzed content gaps and opportunities for differentiation
Audience Research
Identified primary audience segments, including working professionals, athletes, and individuals seeking stress relief
Studied audience behavior, content preferences, and booking triggers
Developed content themes aligned with customer pain points and wellness goals
Looks nice!
From Field to Flask: Cultivating Heritage and Identity for Doc Brown Farm & Distillers
A farm growing heirloom grain, milling, fermenting and distilling it, then ageing the liquid in locally made charred barrels to make an authentic, old-style bourbon – it sounds like a dream come true. But Amy Brown, Paige Dockweiler and Daniel Williams of Doc Brown Farm & Distillers are making that dream a reality.
Outstanding work 🔥 The execution is strong and the presentation is top-notch.
A carousel for Women Working With Women (3wkenya) to raise awareness about environmental literacy and climate change amongst Sexual and Gender Minorities. What it means to recycle.
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