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Client Background
Candidate transitioning from a non-technical background into an entry-level IT Support / Help Desk role.
Problem
The original resume did not reflect technical capability, user support experience, or alignment with Help Desk job requirements. It lacked relevant keywords, structured problem-solving language, and clarity for both ATS systems and recruiters.
What I Did
Translated non-technical experience into IT support and troubleshooting tasks
Aligned the resume with a real Help Desk Level 1 job posting
Integrated key terms such as ticket tracking, issue resolution, SLA, and prioritization
Structured the resume for ATS filtering and fast recruiter scanning
Result
A job-targeted resume that clearly aligns with IT support roles improves keyword match and increases recruiter clarity and interview readiness.
This resume was built using real job requirements to ensure alignment with what hiring managers are actively looking for.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This was my first short film. It had alot of issues because of lack of experience and more thing, but its nostelgia. This short film was directed, produced, edited, and 2nd actor was also me so alot of work I did. Thandi Chai...
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SaaS Landing Page + Trial-to-Paid Email Sequence — When a Good Product Stops Growing for No Obvious Reason
Description:
The product was solid. The founder was working hard. Features were shipping, ads were running, and the MRR number was stuck like someone had put a ceiling on it.
The diagnosis took about ten minutes of reading their current copy.
They were speaking to "busy founders who want to scale" — which is accurate, and completely useless. Every SaaS tool on the market says some version of that. Their messaging described the category instead of the exact person reading it. It failed what we call the Specificity Paradox: the broader you speak, the less anyone feels spoken to.
The gap was invisible to them because the copy was not bad. It was competent. Competent copy that sounds like every competitor is the most expensive kind of invisible.
What changed: the landing page hero was rebuilt around the precise internal experience of a stuck SaaS founder — not their job title, not their goals, but the specific feeling. The founder who checks Stripe nine times a day and still feels behind. The one who knows the product is good but cannot diagnose why growth feels randomly capped.
The 5-email trial-to-paid sequence was rebuilt around psychological friction points — the specific beliefs and hesitations that stop a trial user from upgrading — instead of generic feature announcements that informed without converting.
Benchmark: Messaging interventions of this type — where specificity replaces category language — typically lift trial-to-paid conversion by 18–40% when the product delivers on what the copy promises. The copy does not create results the product cannot sustain. It closes the gap between what the product does and what the right user currently understands about it.
→ Full case study and strategy breakdown: wonderful-strudel-15b3cf.netlify.app
Developed a full candidate onboarding workflow that triggers upon hiring confirmation, automatically collects required documents, assigns onboarding tasks to the HR team, and sends a personalized welcome email sequence to the new hire.
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