AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
This is a concept project for NESTA, a fictional home-tech brand.
I wanted the copy to feel simple and natural, showing how a desk lamp can make everyday things like working, reading, or relaxing a little more comfortable.
It includes the product headline, description, key benefits, and CTA.