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Every marketing expert says make buying easy.
James Jebbia did the opposite.
Customers fought for $40 hoodies; resellers flipped them for $400.
Supreme hit $1B by saying “no.”
Weekly drops, limited stock, no restocks. Lines around the block. People camping overnight.
Supreme didn’t sell gear—they sold status.
Scarcity works because humans want what’s rare. Most marketing chases everyone.
Supreme focused on the 5% who cared.
Lesson: → Small passionate audience > large lukewarm one → Build anticipation, not availability → Stay authentic.
Sometimes growth isn’t more customers—it’s the right ones. What if your marketing served someone, not everyone?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my favorite projects to date.
Built the branding for a finance community from scratch, and I’m still working with them on retainer today. Within the first few months, the project generated over $100k in revenue, backed by incredible feedback from both the team and community.
First impressions matter the most.
That's why you should think about branding before going to market.
Strong abstract mark 👏
Starting a business is really hard.
Literally, it is.
Especially when you don’t have a plan before starting.
A plan that tells you:
What your main product or service is
Who your main audience is (who is going to buy)
What problem your product solves for them
What the market value of your product is
What the updated version of it looks like
You can’t sell an idea that worked years ago, because now people have new methods.
The hardest and most important part is how to sell and how to market (branding).
These are the questions that give you a reason to scale.
If you have a startup and no idea about these questions:
Sit down and write the answers.
Before hiring employees and outsourcing.
You need to understand what you are actually doing.
So true! A good idea is just the starting point. Knowing who you're selling to and keeping an eye on your numbers makes a big difference. 🙌
🔥 From streetwear to a standout Shopify experience.
I recently worked on DOPE BEYOND, building a bold e-commerce store for a streetwear brand using Shopify and the Palo Alto theme.
From mega menu navigation to size charts and color swatches, every detail was designed to make shopping easier while keeping the brand’s identity strong.
What do you think matters most in a fashion e-commerce store: design, user experience, or functionality? 👇
Ye le Jani Solomon wali post ke liye copy-ready:
Fire work Solomon! 🔥 DOPE BEYOND looks like a perfect fit for a bold streetwear brand — love how you took Shopify + Palo Alto theme and pushed it beyond the template with mega menu, size charts and color swatches. Those small UX...