Contra - A professional network for the jobs and skills of the future🕸️🎃 No Tricks, Just Treats: Fright-Free Change! Employees saw updates as scary “ghosts of old s...
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Yasaman Mofakhami
• Oct 27
🕸️🎃 No Tricks, Just Treats: Fright-Free Change!
Employees saw updates as scary “ghosts of old systems.” As an adaptive Internal communication manager, I turned it into a playful, measurable campaign:
🎃 Transforming fear into fun: mock-up employee adoption campaign ✉️ Benefit-driven pop-up Intranet & Slack alerts 🎥 Quick demo clips, gamified scavenger hunt & reinforce adoption material use 💬 Messaging that solved daily pain points
Outcome? 30–40% lift in engagement, faster adoption, and happier teams, all with visually compelling, ready-to-use assets.
Community EngagementMicrosoft TeamsCommunicationsContent StrategyMicrosoft SharePointCanvadesignforimpactspookyseason
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