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when designing las especiales, we knew the brand had to connect with its heart: tortas. before the dancing torta appeared, we imagined the torterito (the person behind the counter, calm and certain, like someone who’s seen it all).
in our minds, he lived somewhere between humor and mystery, a little men in black, a little neighborhood legend. this first sketch captured that energy before it became the character.
#createeveryday
🥪🕶️✏️
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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