Basic or consider Ignorant Question
I am a copywriter first and now a executive ghost writer for healthcare coaches, executives and thought leaders. However, I do write for other B2B brands & orgs. I do not know how to showcase them on my work as we can only upload either an image or a video. And Copies are none of these. My question to all this forum -
1. How can I showcase my work on my work pages?
2. What the best tags to use to highlight my services so that it is searchable
This Is What I Would Do If I Had to Craft Copy in a Hurry ...
... but wouldn't know much about copywriting.
In a world of speed, time doesn't have patience with us. We have to grit. We have to hustle. We have to make ends meet.
And copywriting isn't any better in this regard. Sometimes, we don't have three days to write a sales page or landing page. Sometimes, someone is waiting for our response promptly, in just a couple of hours.
What should you do in such a case?
Well, here's what I would do. I would write the piece of copy in a rush, let it stand for 30 minutes, and come back for editing. Here, mastering the fundamentals is key. And the fundamentals are just the ones that I would apply in such a situation.
What would I do?
- I would scan the copy for usage of passive voice and, then, change it into the active voice. This makes the copy more energetic.
- I would delete all unnecessary adverbs and fancy words. I would keep it as simple as possible.
- I would cut long sentences because people don't want to put in much focus when reading copy.
- I would improve flow using better transitional words or putting transitional words where they are absent.
- I would make use of both scarcity & urgency—two essentials of any good copy.
- I would be more concrete where the language is vague or general.
- I would read the copy out loud to see if it sounds better.
Writing copy in a rush is not ideal. However, when you have to, mastering the fundamentals of copy (and of good writing) can save you.
I created this Christian inspirational article for Mind Fuel Inspiration, exploring biblical prophecy, discernment, fulfillment, faith, and the importance of testing spiritual messages against Scripture.
The article is centered on Revelation 19:20 and supported by related biblical references including 1 Thessalonians 5:20–21, 2 Peter 1:20–21, Isaiah 55:10–11, Habakkuk 2:3, Matthew 24:24, and 1 John 4:1.
What I created
Biblical inspirational article
Professional Christian editorial concept
Suggested 4:3 cover design
Scripture-based reflection questions
Faith declaration/prayer
Website-ready content
Social-media promotional copy
Creative goal
The goal was to transform a serious biblical theme into engaging, encouraging content that helps readers develop discernment while strengthening their faith in God's Word.