A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart. The task was to explain a product with several features without making viewers work to understand it. I kept the structure simple: the problem, the main solution, then the extras. First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear. That order matters. Viewers should understand why they need the product before learning everything it can do. I took the same approach with the animation: calm transitions, focused UI, and time to follow each action. Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.

Smart to hold the quizzes and recordings until the main value lands. Most explainers cram every feature into the opening seconds.

Primland puts a whole mountain resort on one interactive 3D map. You start high above the Blue Ridge Mountains with clouds drifting through the valley, then pick a pin and fly down to the lodge, the pool, or the mountaintop restaurant. The terrain, the trees, and the smooth camera moves make you want to book a trip.

Big shout-out to Robert Borghesi for building this. The scale and the attention to detail are impressive.

cool design