Introducing ZARGAR where heritage meets identity. ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab. This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations. Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread. ZARGAR is my way of making sure that story doesn't disappear.

Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.

For a food or beverage brand, packaging becomes part of the customer experience.

This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.

The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.

The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.

Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding

The idea was simple: make responsible packaging feel like good branding—not a compromise.

Designed by WaxyWeb.

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