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I designed a campaign identity to change how people perceive hippos.
Hippos are classified as VULNERABLE on the IUCN Red List, yet most conversations around them focus on how dangerous they are.
So I asked: What if awareness started with changing that perception?
Instead of simply telling people to “SAVE HIPPOS,” I built the campaign around helping people understand their ecological importance, their role in the ecosystem, and why they matter.
I developed the complete campaign identity—from the visual language and messaging to campaign applications and awareness touchpoints—designed to make people discover something meaningful at every interaction.
The goal was simple: undertsand. appreciate. conserve.
Check out the project on my portfolio.
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B for me
Title: Portal VR — Motion-First Hero Section That Sells in 3 Seconds
Description: Most landing pages explain the product. This one sells it before the visitor even finishes reading.
A fully animated hero section for a VR product launch — designed on one rule: if it doesn't grab attention in the first 3 seconds, it's dead on arrival.
Why it works:
Motion instead of a static image — the eye has no choice but to follow it
Cyberpunk visual identity — bold orange/blue contrast that feels premium, not generic
Copy that hits in 5 words or less — no fluff, no over-explaining
One CTA. Zero distractions. Zero decision fatigue for the visitor. This is what a hero section should do: stop the scroll, sell the vision, and get the click — all before the fold.
Tools: Figma → Motion Design
I build landing experiences that don't just look good — they move people to act. Currently taking on select VR, gaming, and futuristic product brands.
Tags:
Motion Design, Hero Section, Landing Page Design, UI/UX Design, Cyberpunk Design, VR Design, Web Design, Animation, Product Design, Framer Development
Love the bold use of cyberpunk colors! How do you decide on the perfect motion elements to capture attention so quickly?
Softnode — A Modern Tech Identity Design
For Softnode:
〰️ Fluid form = connection
🎨 Gradient = movement
⚡ Bold type = confidence
logodesignbrandidentitybranddesignBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe PhotoshopFigma
Excellent use of simplicity and symbolism.