I've done a lot of broadcast ads and online work for Tuxedo/Bridal chains around the country for years. One chain in Indiana wanted something really "off the wall" for their senior high school prom season. I suggested we have two of their store "mannequins" imagining "themselves" going to the prom! This was an online and on-air piece that got a lot of attention and laughs...and yes BUSINESS! A great year for the client's prom season! Sadly, it's 16:9 so cropped here but you'll get the idea.