The first is an amber jar with a cream label standing on warm oak beside a glass of water, mimosa in a stone vase at the edge, linen in the corner, low sun laying long shadows across a buttercream wall.
The second is the same jar tipped on its side on deep navy, shot close and low, two clear capsules of golden powder in front, light pooling amber on the surface beneath.
One sells the routine. The other sells the formula.
The first is a kraft bag laid flat on bright orange, shot from above, a cream cup of espresso with thick crema beside it, a few beans scattered toward the corner, hard sun throwing long shadows, a tall condensed headline in deep maroon.
The second is the same bag standing upright in the dark, a single warm beam falling across it from above, three beans at its base, the logo set in fine serif and the headline in cream italic.