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ASCEND is a hero section concept for an enterprise AI infrastructure platform, designed to convey strength, clarity, and scalability. Through bold typography, minimal visuals, and a refined dark aesthetic, the design creates a confident first impression while emphasizing the foundation behind intelligent computing.
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Finally get to share this one — been sitting on it for a while and couldn't post until now 🎉
Designed the full landing page (and a bunch of product screens) for XRS, a prop trading platform. The idea: traders pass a funded-account challenge, trade the firm's capital, and keep up to 80% of the profits.
Prop trading is a pretty saturated space and most platforms look the same — dark UI, generic trading stock imagery, nothing that actually sticks. So instead of the usual playbook, I leaned into a black-and-gold identity — including custom, hand-crafted illustrations built specifically for this project (the glowing spheres, gradient icons, all of it) instead of stock assets or generic 3D packs.
Some of what's in there:
— Custom illustrated icons for the 3-rule system and "trader to fund manager" journey
— Floating reward/payout cards as social proof right in the hero
— A plan selector so people can pick account size, currency, challenge type
— Trustpilot ratings + a testimonial section for trust
— Support + FAQ blocks, because people are putting real money on the line
Genuinely proud of how this one came together — every visual element built from scratch for the brand, full case + more screens are up now, finally 👀
This came out great, the black-and-gold direction feels so much more premium than the usual trading platform look.
I had this idea stuck in my head for a while...
What if scrolling through a website felt more like controlling the camera in a cinematic Ferrari commercial?
So I decided to build it.
The hero section starts inside the cockpit. As you scroll, the camera moves through the windshield, circles around the Ferrari, and finishes behind the car all controlled by your scroll.
Getting it to feel smooth was the biggest challenge. Scrubbing a video directly didn't deliver the experience I wanted, so I switched to a frame by frame approach instead. It took a bit more work, but the result feels much more natural and responsive.
This is the kind of experience I love building where motion isn't just there to look cool, it becomes part of the storytelling.
You can try the live demo here:
https://pure-velocity-sculpt.base44.app
I'd genuinely love to hear your thoughts. 👇
#WebDesign #LandingPage #UIDesign #UXDesign #MotionDesign #CreativeCoding #ScrollAnimation #AI #WebDevelopment #Awwwards
Okay this is such a fun concept, scrolling as camera movement instead of just scroll-triggered fades. Frame by frame instead of scrubbing video is a smart workaround. Did you run into any performance issues getting it smooth on lower-end devices?
Terra — Natural Deodorant Landing Page
A premium short one page concept for a natural deodorant brand, designed around earthy textures, cinematic moss photography, and a refined editorial layout.
I used deep forest greens, warm ivory tones, elegant serif typography, and immersive product imagery to give the brand a more elevated and luxurious presence. I'm still building it.
Responsive layout for desktop and mobile, designed and built in Framer.
#Framer #WebDesign #LandingPage #BrandDesign #EcommerceDesign #UIDesign #CreativeDirection #NaturalSkincare
