A modern metal roofing website designed with a sleek, industrial aesthetic that communicates dura...A modern metal roofing website designed with a sleek, industrial aesthetic that communicates dura...
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A modern metal roofing website designed with a sleek, industrial aesthetic that communicates durability, professionalism, and trust.
The website features a clean layout, silver-gray tones, modern typography, realistic roofing visuals, and strategically structured sections to make the brand’s services easy to understand and navigate.
What I Designed
Modern metal roofing website
Clean, industrial-inspired UI/UX
Responsive website layout
Service-focused sections
Strong visual hierarchy and typography
Professional call-to-action sections
Mobile-friendly design
Goal
To create a premium online presence that helps a metal roofing company showcase its services, build trust with potential customers, and generate more inquiries.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙