Main promo for Thank You, the tipping and recognition app. One screen does the work: pick an amount, rate the experience, or skip the tip.

Every ride is a small journey. 🚖 The brand behind it should feel just as smooth.

MyRyd is a UK taxi service offering fixed-price airport transfers and city-to-city rides, with a strong focus on London Luton Airport. The brief: make travel feel easy, trustworthy, and fairly priced.

How the identity came together:

R: the starting point of the brand

Path: one smooth, curved line from pick-up to destination

Flight: a subtle airplane for speed, precision, and airport travel ✈️

That curved path became the heart of the visual system, running through the stationery, social posts, app icon, and vehicle branding like a road that never breaks.

Palette: 🟢 fresh green for energy, deep forest for trust, white and soft grey for clarity.

The aim was a brand that looks like a taxi service people can rely on, not just another app on the home screen.

📖 Full case study on Behance: https://www.behance.net/gallery/256747221/MyRyd-Cab-Logo-Taxi-Branding-Brand-Book-UK

🌐 Live brand: https://myryd.co.uk

Which detail do you notice first: the R, the path, or the plane? 👇

That's really a premium brand identity 👑👑😎