Hey Contra community, Lucas here. First post on the platform, so I wanted to share something fun I’ve been working on.

This is Moo Moo, a branding concept I created from scratch. The idea was simple: build a beverage brand that feels playful, bold and full of personality. I wanted it to look like something you’d spot on a shelf and instantly smile at.

I explored colour, typography and expressive illustrations to give the brand its own character. Nothing too serious, just honest design that feels alive and a bit chaotic in the best way.

Excited to share more work here and connect with other designers. Thanks for having me.