I spent months overcomplicating this piece until I realized finishing it meant stripping away eve...I spent months overcomplicating this piece until I realized finishing it meant stripping away eve...
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I created a short product motion ad for Oxzor, a fintech app, to showcase its features through animated UI, engaging transitions, and sound design.
The creative process
Creative direction: Used Claude to help develop the concept and structure the production prompt.
UI animation: Brought the app dashboard to life with animated feature tiles, pop transitions, and kinetic typography.
Sound design: Added pop sound effects and synchronized them with the visual movements to make the interactions feel more engaging.
Voiceover: Used ElevenLabs for the voiceover to support the product's message.
Final composition: Combined the interface animation, typography, sound effects, music, and voiceover into a 25-second advertisement.
The goal
To present Oxzor's app features in a more engaging way than static screenshots, using motion and sound to capture attention and communicate the product's value.
Looking for a similar project?
I can help your brand showcase its app, digital product, or key features through engaging UI animations and product motion ads.
The pops landing on each tile is what makes this feel tight. Did you cut the animation to the ElevenLabs voiceover, or fit the voiceover to a finished cut? At 25 seconds with that many beats, I'd guess the voice came first.
Accidentally made app navigation look more satisfying than the actual music!😍
16 seconds of spatial audio, smooth transitions, and tactile UI motion. Testing how far you can stretch digital minimalism✨
Feedback and love from the design community are always appreciated🙌
This is so satisfying Raheel! 🔥 You nailed that tactile UI motion - 16 seconds but it feels so premium! The spatial audio card with that depth + smooth transition from Home to Made for Spatial Audio is chef's kiss. Minimalism stretched perfectly without losing the Apple Music...