I'll never stop saying it. Design for the clients you want to work with. I love working with CPG brands, especially in the beverage space. There's something special about holding a product I designed. Even better when I get to enjoy what's inside! That's how Happyblob came to life. My wife and I started brewing kombucha at home, and I couldn’t resist turning the hobby into a brand. Partly because creatives can’t stop creating, and partly to keep showing the kind of work I love to do. So if you’re making something thoughtful, bold, or just plain delicious, I’d love to talk!