If you are using Shopify and relying only on native app tracking, you are probably missing a lot of accurate data.
I recently worked on Shopify conversion tracking using Google Tag Manager instead of native integrations, and the difference is huge.
With GTM setup:
• Tracking becomes more accurate and controlled
• You can properly send data to multiple platforms like Meta, Google Ads, GA4, TikTok
• Server-side and data layer based tracking improves attribution
• No duplicate or missing events like native apps often cause
• You get full flexibility to customize events based on business goals
Native Shopify apps are easy, but they are limited. GTM gives you full control over your tracking system.
If you want clean data, better optimization, and real performance insights, GTM is the smarter way to go.
Because at the end of the day
better data = better decisions = better ROI
A conversion-focused Shopify product page featuring a clean, modern layout and an intuitive shopping experience.
The page brings together an engaging product gallery, bundle selection, clear Add to Cart actions, customer testimonials, product education, comparison tables, and FAQs.
The design emphasizes visual hierarchy, product discovery, purchase clarity, and trust-building elements to help shoppers make informed decisions.
Focus: Shopify UI/UX, product page design, and conversion rate optimization.
Clean layout. Keeping the bundle options, comparison table and FAQs on the same page really helps buyers decide without extra clicks. Great work on the product page structure.
I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.
Campaign Details
Platform: Facebook Ads (Meta Ads Manager)
Industry: E-commerce
Campaign Objective: Messaging Conversations
Ad Spend: $1.90
Impressions: 3,925
Messaging Conversations Started: 27
Cost per Conversation: $0.07
My Approach
I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.
Key Result
The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.
This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.
Built a Conversion-Focused Shopify Store for True Fresh 🧼
Just completed a Shopify store for True Fresh, a brand specializing in washing machine and appliance cleaning products.
The goal was to create a clean, trustworthy storefront that makes it easy for customers to understand the product, see the results, and make a purchase.
What I built:
→ Figma to pixel-perfect Shopify development
→ Mobile-first responsive design
→ Conversion-focused product pages
→ Washing machine cleaning product showcases
→ Before & after cleaning comparisons
→ Product bundles & upsells
→ Customer reviews & social proof
→ FAQ sections to reduce purchase friction
→ Blog integration for SEO
→ Clean, modern UI/UX
→ Performance-focused development
Tech stack:
Shopify • Liquid • HTML/CSS • JavaScript
The store is designed around the product's key selling points: removing buildup and odors, easy monthly maintenance, compatibility with different washer types, and building trust through reviews and product education.