What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻

Keeping the logo untouched and only changing the mood works really well. Glossier next?

Nocturnes of 2126✨ What if Van Gogh and Whistler had painted the night of 2126? 🌙 Nine nocturnes of a future city (robot hounds, rainy delivery bots, air ferries, a tree wired with light), painted with a custom Recraft style built from public-domain paintings at The Met and the Smithsonian. I went digging through the open-access collections of The Met and the Smithsonian looking for the night. I found Vincent van Gogh’s 1889 Saint-Rémy paintings (Cypresses, Wheat Field with Cypresses, Olive Trees, Irises) for their swirling impasto, and James McNeill Whistler’s Nocturnes (Bognor, Valparaiso) for their deep blue darkness lit by small points of gold. I blended the two into a Recraft style, then chained a second style from its results to lock in a cobalt-and-amber night palette. Nocturnes of 2126 uses that 1889 brush to paint a future neither artist could imagine: robot hounds, delivery bots in the rain, silent air ferries, AR lenses and glass houses with solar roofs, all at blue hour. The style is public, so try it yourself 👇

day by the day work you are doing is outstanding man.