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AZZA is a modern digital payment platform designed to make everyday money management simpler, faster, and less stressful. It's designed to give users peace of mind when it comes to their finances without any confusions.
It is built around the needs of people who live online, earn digitally, shop online, work remotely, and regularly send or receive money.
Its identity communicate these three things:
Simplicity: Managing money doesn't have to be complicated.
Confidence: Users should feel informed and in control.
Flow: Everyday financial activities should feel smooth and convenient.
Flow is the hardest of those three to show in a static layout, and the floating Safe / Fast chips around the phone get at it quite directly. Are you planning to carry that into motion, or keep it a layout idea for now?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my first identity projects from 2021. 🥹
SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.
Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.
Do you ever revisit your early work and realize your design instincts were already there?
Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
SPRINT — Experimental Brand Visual
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
