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Sample of a Book Review.
Critical Book Review: Analysis, Evaluation & Insightful Commentary
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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An exploration for the review section of Popcorn. Didn't make it live but i really liked it!
Yoo seems goood
This was supposed to be a sample.
The client wanted to see what their brand would look like as a real commercial before committing to anything. Just a direction, a mood, something to react to. The kind of thing you usually keep rough because it's going to get torn apart in feedback anyway.
I didn't do it that way. I built the full 30 seconds like it was already approved. Wrote the shot list properly. Sat with the lighting until the golden hour felt like actual morning light and not a filter. Held one color palette across every frame. Recorded the voiceover. Added the jingle at the end.
They watched it once and said they didn't need a second concept. The sample became the ad. ☕🔥
The lesson I keep coming back to is that nobody can tell the difference between a sample and a final if you refuse to treat them differently. The moment you decide something is "just a draft," you've already lowered the ceiling on it. Clients feel that, even when they can't name it.
So now I don't send drafts. I send the best version I can make, every time, and let them tell me if it needs to change.
Has this happened to you? That moment where the throwaway version turned out to be the one? I'd love to hear how it went, because I think a lot of us are undercharging for work we're already doing at full effort.
Concept, shot planning, prompt engineering, AI video generation, voiceover script, and sound design were all handled in house.
Let me know what you think of the final look! 🚀
Looks good
Design with purpose.
Every brand starts with an idea.
This is the visual identity I created for Damaged But Beautiful—a brand built around the belief that our experiences shape us, but they don't define our worth.
My goal was to create more than a logo. I wanted a complete identity that could grow across websites, books, social media, merchandise, and digital products while remaining consistent and meaningful.
This project includes:
✨ Brand identity
🎨 Color palette
🔤 Typography
📱 Social media concepts
📚 Book cover design
🛍️ Merchandise mockups
🌐 Website direction
📦 Packaging concepts
I'm excited to keep building my portfolio here on Contra and connect with other creatives along the way.
I'd love to know:
Which part of this branding board catches your eye first?
