A simple Kajabi funnel that works

You don't need a complicated funnel in Kajabi. Start with four pieces:

Opt-in page: one promise, one form, nothing else

Thank-you page: deliver the freebie and point to the next step

Email sequence: 3–5 emails that teach first, then invite

Sales page: the offer, proof, FAQ, and one button repeated

Build it with a Kajabi Pipeline, then style each page to match your brand, so it doesn't look like every other Kajabi site.

Building in Kajabi right now? Tell me which step you're stuck on.

#Kajabi #SalesFunnel #OnlineCourse #KajabiWebsite #CourseCreator

I’d add one test before sending traffic: submit the opt-in with a fresh email, check the freebie delivery, then follow the sales-page CTA through checkout. The pages can look finished while a tag, email or access rule still breaks the journey.

One opt-in. A CFA Level 3 candidate two weeks from their exam, and a casual Spanish learner. Same welcome sequence.

That was the starting point for a test prep and language learning site on Kit: very different audiences, and every new subscriber landing in the same emails.

The fix was a tag-based setup that works out who someone is, what they're preparing for and how urgently they need help, all from a single opt-in. No surveys, no extra form fields. Conditional automations route each person into the right sequence, and a behavioural layer picks up intent from link clicks alone.

What went live: → 13 tags, 4 sequences, 12 active automations across 2 verticals → Fully QA tested and documented → Built to add 5 more verticals without rebuilding

The client after handover: "Clean delivery, strong comms, genuinely useful advice. Will hire again for phase 2."

If your list serves more than one audience, how are you telling them apart today: a survey at signup, separate forms, or nothing yet?

Thirteen tags from a single opt-in sounds like a spreadsheet's love language. Honestly, respect.