Every great product starts with the same question: what problem are we actually solving?
Here's my exact process for every project I take on:
01 — Discover
Before touching Figma I spend time understanding your users, your goals, and where your current product is failing. No assumptions.
02 — Wireframe
Layout and logic first. I map every key flow in low-fidelity before any visual decisions are made. This is where problems get solved cheaply.
03 — Design
Clean, modern UI built on a proper component system. Every screen designed for the user, not for the portfolio screenshot.
04 — Handoff
Full Figma source files, annotated for developers, with a component library they can actually use.
No guesswork. No surprises. Just a clear process that delivers every time.
Currently available for new projects — message me or check the UX Audit in my services.
AI can generate a dashboard. But can it give a product its own identity?
The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.
I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.
The goal wasn't just to make it look better. It was to make it feel like its own product.
What do you think is missing from most AI-generated interfaces?
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?