Every great product starts with the same question: what problem are we actually solving?
Here's my exact process for every project I take on:
01 — Discover
Before touching Figma I spend time understanding your users, your goals, and where your current product is failing. No assumptions.
02 — Wireframe
Layout and logic first. I map every key flow in low-fidelity before any visual decisions are made. This is where problems get solved cheaply.
03 — Design
Clean, modern UI built on a proper component system. Every screen designed for the user, not for the portfolio screenshot.
04 — Handoff
Full Figma source files, annotated for developers, with a component library they can actually use.
No guesswork. No surprises. Just a clear process that delivers every time.
Currently available for new projects — message me or check the UX Audit in my services.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!