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Kids Coloring Book Cover Design
Designed in Canva with a clean, playful style for a children’s coloring book.
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If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
Children’s Educational Activity Book
Designed in Canva with coloring pages, simple activities, counting exercises, patterns, and positive messages for children.
Cafe-De-Gront — Illustrated Menu Design.Created a multi-page illustrated restaurant menu concept for Cafe-De-Gront, combining custom food and beverage illustrations with a cohesive visual identity. I developed the menu’s visual language, typography, layouts, illustrations, and page structure across burgers, pizzas, drinks, desserts, and house beverages. The goal was to create a clean, distinctive menu that balances visual storytelling with practical menu information.
The exploded builds are doing double duty - appetite cue, and also a full spec of what's in each burger, which is a line of body copy you no longer have to set. The cost is that they lock the kitchen into that stack; change the build and the art has to move with it. Were these...