A client told me she already had a sense of her brand strategy but it just felt a little scrambled in her head.
Then we worked through it together.
Halfway through, she goes, “wait… this is what I’ve been trying to say this whole time.”
I know every founder already has a vision in their mind. But it’s different when those scrambled ideas turn into a solid strategy that sets the course of the brand 🔥
Built the branding for a finance community from scratch, and I’m still working with them on retainer today. Within the first few months, the project generated over $100k in revenue, backed by incredible feedback from both the team and community.
First impressions matter the most.
That's why you should think about branding before going to market.
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints