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A client told me she already had a sense of her brand strategy but it just felt a little scrambled in her head.
Then we worked through it together.
Halfway through, she goes, “wait… this is what I’ve been trying to say this whole time.”
I know every founder already has a vision in their mind. But it’s different when those scrambled ideas turn into a solid strategy that sets the course of the brand 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I wrote a great hook for this one..
That's a fib, but here's a truth, you sell more when you fit into your customers' routines.
Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.
The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".
Short, clear, to the point,
But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.
With a clear strategy, I delivered a way in that RA could never hope for.
Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.
So I did the opposite of what you'd expect.
If you want to know who you just danced to, ask Afters.
Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.
Problem -> Strategy -> Branding
Love it!
Hi Contra 👋
I'm Alia, founder of Slick Prjct , my small brand strategy and design studio based in Brussels. I've been doing this for 10+ years, both in-house and freelancers side.
I've spent the last few years mostly on Upwork, so starting a profile here from zero feels a bit... strange? In a good way :)
So how is it here?
What do you wish someone had told you in your first month?
Go ahead. I think you will get your desire clients.
New Brand Identity project alert! 🚨
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.
