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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Eric is an amazing client. Can't wait to keep working with him
Contra has the best clients in the globe
I would love to try to design this website
Hero section Before -> After 🤌
Want us to do this for your AI startup?
Share your website below in the comment section ⬇️
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The “After” version communicates the value proposition much clearer. The positioning feels sharper and more outcome-focused.
Curious — are you optimizing these hero sections specifically for AI SaaS conversion or more brand perception?
We have yes. We have no. We have maybe
But nobody ever asks how close to yes your maybe actually is.
Every decision we make gets forced into a binary. Pick a side. Check a box. Move on. But real positions don't live in boxes. They live somewhere on a spectrum between two extremes.
Where Do You Stand is a cultural calibration interface that finds exactly where you are on that spectrum.
You drag a card. The entire interface transforms around you continuously in real time ; color, typography, spacing, motion, atmosphere, all shifting under your hand based on exactly where you are. Not after you release. During the drag. The transformation lives in the movement itself.
It works for design questions. Life questions. Technology questions. Any tension where the answer is between two extremes.
That spectrum is where most real user decisions live. Binary choices simplify systems, but they rarely capture intent. Designing for gradients instead of boxes is where things get interesting.
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