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A first look at the new logo we designed for INNO100, a flagship store for innovative tech, design and fashion products.
The wordmark is built from one continuous line, connecting people and technology.
This is the first post in a series. More on the colors, patterns and retail applications soon
That one-continuous-line wordmark is such a clean way to visualize connection between people and tech. Excited to see how it translates to the retail signage, will the line motif carry into the store fixtures too?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.
Great Work
MOONIQ — Visual Identity System
Mooniq is a leading digital marketing agency specialized in social media, blockchain, and Web2 consulting. Its new identity reflects a bold and futuristic vision, inspired by exploration and constant innovation. A system built to express ambition, trust, and elegance, positioning Mooniq as a guide for brands reaching new heights.
The brand required an identity that could embody its innovative spirit, strategic mindset, and futuristic vision.
This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
Animation is dupe!
Architect of Chaos: Branding Cobalt Analytics for the Envato Challenge
AI has completely changed the creative landscape, but it hasn’t changed what makes a digital product functional. For the Envato Challenge, I set out to design the brand identity and UI concept for a B2B SaaS platform, Cobalt Analytics. The goal was to show the crucial difference between machine generation and human curation.
The Insight: The Azulejo Metaphor
Data analytics is often visually represented by clichéd glowing nodes and neon webs. I wanted a metaphor with history. I turned to Azulejo — traditional Portuguese ceramic tiles. Historically, the art of Azulejo was about taking thousands of fragmented, independent tiles and assembling them into one grand, coherent narrative. This is exactly what a predictive data platform does: it turns chaotic metrics into a clear system.
The Process: AI as the Miner, Human as the Filter
I started by feeding AI historical references of Azulejo tiles. The result? Absolutely stunning, yet completely unusable visual noise. AI generated beautiful chaos, but as a designer, I know that algorithms don't understand scalability, negative space, or modular grids.
The Extraction: I rejected 95% of the AI generations, extracting just one perfect geometric silhouette hidden in the noise.
The Clean-Up: I moved to Envato Elements to source mathematically perfect vector shapes and rebuilt the AI's concept into a clean, scalable brand mark.
The System (Figma): I established a strict modular Bento-grid, paired the complex geometry with a brutalist sans-serif typography, and built out the core UI dashboard widgets in Figma.
The Execution (Zero Photoshop): To bring the brand into the real world, I utilized Envato’s native mockup generator. I applied my designs directly to premium physical and digital mockups right inside Envato's browser tool—no Photoshop required. A completely streamlined, modern workflow.
The Result: Cobalt Analytics.
A brand identity that is mathematically precise, highly scalable, and ready for development. AI generated the noise, but human judgment built the system.
And for the brave souls, here is the link to the full Figma file. Fair warning: it’s a typical creative mess inside, you know how it is 😅
https://www.figma.com/design/5Du5Sjr7jCCZYNgH5Y9QtB/Envato-Challenge?node-id=17-2181&t=vap8tOu6fACNieNW-1
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