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SEO Specialist - Local SEO, Link Building & AI Search
12+ years helping local service businesses rank higher on Google, attract targeted leads, and stay visible in AI-powered search results.
Local SEO Link Building AEO & GEO Technical SEO On-page SEO Citation Building Local Landing Pages Google Business Profile
What I do
I help local service businesses show up when it matters — whether someone's searching on Google or asking an AI assistant. From fixing technical issues to building authority through quality backlinks, I handle the full picture of SEO so you can focus on running your business.
Services
Local SEO
GBP optimization, citations, local rankings
Link building
Relevant, authority-based white-hat backlinks
AI search optimization
AEO & GEO for ChatGPT, Perplexity, Google AI
Technical SEO
Site health, speed, crawlability improvements
On-page optimization
Content, structure, keyword targeting
Local landing pages
City/service area pages that rank and convert
Industries
Home services (HVAC, plumbing, roofing, cleaning, electrical, pest control) · Contractors · Real estate · Dental & healthcare · Local service businesses
Recent result
Sweet Property Solutions LLC — Yakima, WA
Ranked #1 on Google for "Sell My House Fast in Yakima" in 28 days
Starting position
#20
Final position
#1
Time to rank
28 days
Paid ads used
None
My approach
White-hat SEO only. No shortcuts, no risky tactics. I focus on long-term, sustainable growth with clear reporting so you always know what's happening and why.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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One of the projects I'm proudest of: a Shopify store, 16 months of SEO.
159K clicks. 16M impressions. 12,958 ranking keywords, 380 of them in Google's top 3.
SEO for stores is a long game. Numbers like these come from doing the basics well, month after month, and letting the work compound. The stores that keep going are the ones that win it.
380 keywords in Google's top 3 after 16 months is a strong result for a store. Which change moved the needle most, product page content or technical fixes?
🚀 3 Main Keywords. First Page of Google!
Our client, Paige’s Swim School, is now ranking on Google’s first page for three key local searches:
🥇 Swimming Lessons in Ascot
🥇 Swimming Lessons in Ascot for Children
🥇 Swimming Lessons in Ascot for Adults
How did we achieve it? Through targeted local SEO, optimised content, improved website structure and a stronger SEO foundation.
📈 Better rankings. Greater visibility. More opportunities to get discovered.
And we're just getting started!
Your customers are searching. Are they finding you?
Great job, Nick! Local SEO can be underestimated so it's good seeing people thriving from doing it how it's supposed to be done. Looking foward on seeing your next work.
Local SEO results I delivered over the last month for a roofing client serving 21 NJ counties:
→ 982 page views
→ 404 engaged sessions (41% engagement rate)
→ 391 first-time visitors
→ 32 form submissions
→ 8 call-now clicks
→ 40 total qualified lead actions
That is a 9.9% conversion rate from engaged session to lead action. For a service business in a competitive local market, that is the number that matters. I ranked them #1 on high-intent emergency queries like “roof leak repair NJ” and “roofing and chimney repair Bergen County.”
My playbook: tight on-page optimization I executed across service and location pages, an aggressive citation campaign I ran for NAP consistency, Google Business Profile I manage as a daily asset not a set-and-forget listing, and editorial content I targeted at the exact queries homeowners type at 2am when a storm hits.
If you run a home services business and your website is generating traffic but not leads, there is usually a fixable gap between the two. I would be happy to take a look. Message me to start a conversation.
"the exact queries homeowners type at 2am when a storm hits" is such a clear way to think about roofing. how did you connect with that roofing client