BORA – Ad Creative Concept

Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.

Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.

The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.

Animated Event Video Poster | Tag der Clubkultur

​Dynamic motion design and video poster created for the "COREspecs" event as part of Berlin's official Tag der Clubkultur festival series.

​The visual concept merges an authentic underground Berlin aesthetic—featuring iconic transit motifs, gritty textures, and acid neon accents—with clean, structured typographic hierarchy and a fully synchronized lineup reveal.

​Software & Tools: Adobe After Effects (motion design, compositing, visual effects, and expression-driven audio reactivity), Suno AI (custom industrial/EBM sound design and score).

​Deliverable: Vertical looping video teaser optimized for social media promotion and digital event boards.

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the yellow train going across the top is my favourite bit. is that real footage or did you animate it?