Strange Campsite - Hero Section Study
Rather than classic green campsites, Strange Campsite is located in a place where the nature isn't the green and lively type that we are all used to. With its atmospheric cycles combined with the sun's low slung winter arc in the location, Strange Campsite offers a rather extreme camping experience with a very different feel than others.
In this case study, my goal was to communicate the feel of the place correctly to the visitor. The inspiration came from the stock photo I found.
- Host Grotesk for titles and content
- JetBrains Mono for call to actions
- Slate and blue colors
Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.
Working on a hero section for GenZz, a bold Gen Z eyewear and fashion brand. Testing two color directions for the landing page and honestly torn between them.
Version 2 has a mint to teal gradient background. Version 1 shifts it to a sky blue gradient. Same layout, same typography, same energy, just a different mood in the backdrop.
Which one pulls you in more and why. Curious if the mint feels more playful and on brand for Gen Z, or if the blue reads cleaner and more premium.
Would love your honest take before I lock this in with the client.