Consistency means every touchpoint feels like it belongs to the same brand. Uniformity means every touchpoint looks identical. The first builds trust. The second kills flexibility.
Curious whether the WebGL sits on the type itself or only on the imagery. Motion on a heavy condensed headline can start fighting legibility on smaller screens, so I'd love to know how you handled that.
Website redesign complete 🚀
Can’t wait to share the full site. Until then, here’s my personal favorite interaction from the project.
Industry: Data / Crypto