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Working with Green The Bid and also Scope3 gave me the opportunity to contribute to the advertising community as a sustainability educator as well as being a producer, product manager and creative. One of the pieces of work in this area I am most proud of is the free masterclass I created with D&AD. This doc includes a link to the online materials and some of the recorded interview.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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A few projects I've been working on lately: SaaS explainers, product demos, launch videos.
Always happy to connect with fellow creatives 🤝
Nice work! The motion and lighting on the button look really clean. SaaS explainer and demo videos like this can make a huge difference in product storytelling.
Project Title: McDonald’s Commercial – Social Media Motion Graphics
Description:
"In this project, I designed a high-energy commercial promo for McDonald’s, focusing on brand identity and 'appetite appeal.' The goal was to create a fast-paced, engaging visual experience that highlights the product while maintaining the iconic, clean aesthetic of the brand. I utilized dynamic transitions and sharp motion tracking to ensure the content is optimized for social media engagement."
Technical Skills applied:
• Commercial Motion Design & Branding.
• Fast-paced Visual Editing.
• Social Media Optimization.
this is so cool!!
Title: The Art of High-Conversion Food Ads
Content:
"Motion design isn't just about moving elements-it's about triggering a reaction.
In my recent McDonald's project, my focus wasn't just to make it look cool. It was to use 'Visual Appetite Appeal' to capture the viewer's attention in the first 2 seconds.
By using specific timing and dynamic transitions, ! ensured the viewer connects with the product
instantly.
What do you think about the pacing? Let me know in the comments!
#MotionGraphics #FoodAds #Advertising #MotionDesign"
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