Booking App UX: Urgency Versus Transparent PricingBooking App UX: Urgency Versus Transparent Pricing
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Same app. Same studio. Same time slot.
Only one thing is different.
Screen A rushes you. "Only 2 slots left." A timer. A red warning.
Screen B calms you. The full price. Free cancellation.
I build booking apps, and I see this choice a lot.
𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗴𝗲𝘁𝘀 𝘁𝗵𝗲 𝘁𝗮𝗽. 𝗧𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗴𝗲𝘁𝘀 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝗶𝗻𝗴.
Which one would make you book? A or B?
Tell me why in the comments.
Post image
M Nouman's avatar
what would you change on either screen to get more people to book?
Rafee 's avatar
B. Seeing the total and free cancellation up front makes booking feel safe. The timer on A just makes me hesitate.
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