Some branding work and social content I created for West & Willow. A passion project where I gave myself the time and space to create something truly close to my heart.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
The restraint in these dark cards is doing a lot of work—the tiny pixel details feel intentional, not decorative. The progression across the set makes the crypto product direction feel especially cohesive.