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The brief for WeSpare: Reimagining a global tradition for a digital era. My vision? Make the video feel as secure, seamless, and emotionally rewarding as the app itself.
I used vibrant, clean design to signal modernity, but anchored the piece in the true heart of the product: community. Forget high-interest rates and paperwork; this video is about the thrill of funding your biggest life goal, and doing it together.
I loved blending the warmth of global family footage with crisp motion graphics (full transparency, bank-level security). Every element was designed to move you from frustration to empowerment. When a product concept is this good, the creative flows.
#Fintech #CreativeDirector #VideoStorytelling #CommunityFirst #DesignThinking
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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