AI video is not about pressing generate. It’s about controlling the direction before anything moves. This short beauty concept was built from: • one veeeeeeeery detailed prompt • 8 reference frames • basic editing and polish in Photoshop and After Effects The interesting part for me is not that AI can make a video. It’s that you can start directing it with a clear visual system: • same color language, • same model mood, • same product world, • same campaign feeling across stills and motion. That’s where AI gets useful for brands. Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup. Tools: • Magnific (Nano Banana 2 + Seedance 2.0) • Adobe (Photoshop + After Effect) Full case study here: https://designmorphic.com/impossible-species #AICreative #CreativeDirection #ProductMarketing

Greattt✨

I rebuilt my portfolio from scratch.

After six years designing for brands at an agency, I wanted a site that felt like mine. I designed it, built it, made a new logo for it, and gave it sound, so every project plays its own note when you hover over it.

It shows the brand and web work I've done, and Arrumi, the little Mac app I've been building on the side.

I'm taking on new projects. If you have a brand or website in mind, send me a message or fill in the form on the site. It's a sentence you complete, and it takes a minute.

hover notes on every project is such a nice touch