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Hearth & Hollow is a personal concept for a small, invitation only family retreat in the English countryside.
The goal was a tri fold brochure that feels warm, quiet and premium. I kept every panel to a single idea, with generous space, one elegant serif voice and soft ivory, sage and blush tones. Natural, unposed photography carries the mood, so the words can stay few.
Restraint over decoration, so each page can breathe.
Which panel would you open first, the sage or the blush? I'd love to hear what draws your eye.
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I'd open on the sage. It sets the calm baseline, and the blush feels like a better closing note once the reader has settled in. Is the ivory stock uncoated? That texture would carry a lot of the quiet in print.
Thanks, Artur, I like that reading a lot. Sage as the calm opening and blush as the closing note is exactly the rhythm I was after.
It's a concept, so not printed yet, but I'd spec an uncoated ivory stock for exactly the reason you mention. That soft, slightly toothy texture would carry the quiet much better than a coated finish.
BEAUTIFUL😍
Thank you :)
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