For this infographic piece, the focus was building a custom motion system around the information.
All the effects were created specifically for the video. Using shape lines, animated paths and Trapcode effects to guide the viewer through the key points.
The goal was not just to make the data move, but to create structure, pacing and visual hierarchy so complex information felt easier to follow.
Motion graphics, animation, design, illustration and a bit of everything in between.
This reel brings together selected work from different projects and clients, showing some of the styles, formats and challenges I’ve worked on recently.
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.