Contra - A professional network for the jobs and skills of the futureThe Leo Edit - Seasonal Campaign Design Designed a nostalgic Y2K-inspired seasonal campaign that ...
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Charde Smith Anglin
• Dec 4
The Leo Edit - Seasonal Campaign Design
Designed a nostalgic Y2K-inspired seasonal campaign that reimagines beauty content as an elevated MySpace experience. The goal: make luxury beauty feel playful and accessible while driving Inner Circle membership and email capture.
The Aesthetic Hot pink, coral orange, and mustard yellow color palette with bold typography and handwritten elements. Organized chaos layout mimics early 2000s internet energy - badges, profile-style intros, "top 8" sections, and comment-box signups.
The Strategy Three main pages work together: Landing hero establishes "permission to play" messaging with dual CTAs. Content hub functions as a profile page with founder intro, email capture, and product callouts. Menu page organizes content with quiz integration and VIP membership push.
Brand DesignCanvaSquarespaceSocial Content DesignSquarespace Website Design
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