Potency. Purity. Efficacy. Transparency. Facts not fluff. With bold, refreshingly straightforward claims like these, Heal + Co. needed to look as simple and powerful as the healing power of nature it delivers.

To stake their claim as the serious supplement, we stripped away all the marketing BS - what they beautifully call "packaged promises." We used pure color, restrained design and lots of confident empty space. We said exactly what we needed to say and nothing more, making people feel confident about what's inside.

This Canadian success story has been a longtime Sobi client, and the brand reflects their no-compromises approach to natural wellness.

Deliverables: Brand identity, packaging design, brand messaging. wearesobi.com