The challenge was to design an interaction that "shapes culture as we know it." My target? Curing digital fatigue and the doomscroll.
Instead of the standard infinite scroll, Prism introduces the "Deep-Unfold" gesture. Users press and hold a UI card, physically unfolding it in 3D space to reveal neutral AI summaries, contrasting perspectives, and verified data.
It shifts the culture from passive consumption to mindful exploration.
Check out the prototype below. I would love to hear your feedback on the interaction design! 👇
ZENO: 3D Landing Page for a Camera Drone
I designed the layout and visual system in Figma, then built the interactive 3D hero in Spline together with Claude. I set the art direction, composition and mood. Claude worked directly inside Spline and helped assemble the drone scene, the materials and the interaction. I directed and refined every iteration.
I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.
There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.
There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.