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Most coaching brands shout. BOLD is a coaching practice for people who are good at their work and bad at taking up space, and shouting would have lost the exact people it serves. So strategy came first, in five words: beyond the limits you set. The identity stayed quiet on purpose, a high contrast wordmark whose O doubles as the icon, and type that never raises its voice. A brand does not have to be loud to be clear.
Work with Evenark: evenark.com/contact
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.
the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart
One of my favorite projects this year 👉 Fluxnet.
The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
how did you land on the balance between industrial and innovative?
One brand, very different variety products. 👀
BASYX is one of my favorite projects because the packaging had to work across categories, from skincare to food, while still feeling like one cohesive brand.
That’s the fun challenge of multi-product brands: creating a visual system flexible enough to grow without losing its identity.
wow amazing