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🚀 SEO Case Study: From 0 to 273K Clicks in 90 Days
(And now crossing 100K+ clicks/month 🎉) This site started with almost no traction. In just 3 months, we scaled using a clear, data-driven SEO strategy.
🔑 What We Did
• High-intent keyword research & clustering
• SEO-optimized content with clear structure & FAQs
• On-page fixes (titles, descriptions, internal links)
• Technical SEO improvements (crawl issues, CWV, architecture)
• Niche-relevant backlinks & citations
📊 Results in 90 Days
✅ 273K Clicks
✅ 6.1M Impressions
✅ 4.4% CTR
✅ Avg. Position: 7.8
📈 Last 28 Days
✨ 82.6K Clicks
✨ 2M Impressions
🎯 Takeaway
SEO isn’t instant. It’s consistency, intent alignment, and continuous improvement. Results compound when strategy and execution work together. Next target: 200K clicks/month 🚀
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Everyone's spamming AI-generated blog posts for SEO. This financial advisory firm got $4.2M in AUM without publishing a single one.
Don't buy the hype that publishing 50 blog posts will get you clients. This financial advisory firm added $4.2M in AUM last quarter, and we didn't publish any new blog content.
We optimized their existing site architecture.
Here's how:
The client is a fee-only RIA in Austin specializing in tech executives and business owners post-exit. They had existing referral flow and inbound traffic, but their site wasn't converting it effectively.
The problem: They were trying to rank for everything at once: retirement planning, investment management, estate planning, tax strategies with no clear hierarchy.
Here's how we fixed it:
1. Focused the homepage on their most valuable audience
Changed from "Comprehensive wealth management for individuals and families" to "Financial planning for tech executives and business owners with $3M-$20M in liquid assets."
2. Created dedicated service pages for high value scenarios
Not generic "Retirement Planning." Instead:
"Business Exit Planning for $5M-$15M Sales"
"RSU & Stock Option Tax Strategies for Tech Executives"
"Post-Exit Wealth Management"
Each page targeted a specific situation clients actually search for.
3. Rebuilt heading hierarchy
H1: Main service + audience H2s: Specific situations H3s: Common questions and objections
Clear structure helps both search engines and prospects understand page focus.
4. Rewrote content as conversion pages, not educational posts
Old: "Retirement planning involves careful consideration of various factors..."
New: "Sold your company for $8M and want to retire at 52? Here's how we model whether your assets will last 40+ years."
5. Added localized trust signals
"Why Austin business owners choose us" section:
Local case studies (saved Round Rock SaaS founder $1.1M in capital gains)
Regional expertise (Prop 19 implications, Texas tax advantages)
Area partnerships (estate attorneys, CPAs)
6. Built FAQ sections covering branded and high-intent queries
Branded: "Does [Firm Name] work with clients under $2M?"
Unbranded: "How to minimize taxes when selling a business in Texas"
7. Optimized for discoverability in ChatGPT and Perplexity
We analyzed what phrases were getting cited in competitor results: "business exit tax planning," "RSU tax strategies," "QSBS exclusion."
Rewrote content to include these phrases in clear, structured formats.
Based on self-reported lead sources and CRM tagging, roughly 15-18% of qualified inquiries now mention finding them through ChatGPT or Perplexity.
The results (90 days, alongside existing referrals and inbound brand traffic):
Traffic: 580/month → 1,840/month
Top 3 keyword rankings: 12 → 47
Calls booked: 4/month → 16/month
Clients signed: 1-2/quarter → 9 in 90 days
New AUM: $4.2M
No new blog posts. Just optimized existing pages.
The lesson:
Before publishing more content, optimize what you have.
Most financial advisory sites have the right pages, they're just unfocused, generic, and poorly structured.
This firm didn't need 100 blog posts. They needed their core pages to actually work.
Clear hierarchy > more pages
Specific positioning > broad appeal
Conversion copy > educational tone
The foundation matters more than volume.
Fix what exists before adding more.
Are your existing pages optimized, or are you just adding content hoping something sticks?
Improved SEO performance by ranking target keywords on Google’s first page and increasing organic traffic 3X through on-page, technical optimization, and strategic backlinks.
🚀 Boost Your Website Ranking with Professional SEO Services
I provide complete On-Page, Off-Page, and Technical SEO to help your website rank higher on Google and attract more organic traffic. From keyword optimization to backlinks and technical fixes I ensure your site performs at its best.
Let’s grow your online presence with proven SEO strategies that deliver real results.
📩 Contact me to get started today!
This is clean, sharp, and professional. Definitely something I’d take inspiration from.
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