Meet Bocaditos: a playful visual identity I designed to bring bold flavor and a little attitude to the table.
Expressive typography, a punchy red, black, and white palette, and a hot dog mascot with plenty of personality—all brought together across packaging, stickers, and storefront design.
Every detail serves the same idea: good food, good mood.
Have a brand that needs its own personality? Let’s create it.
Just shipped: Zaprika, a seasoning brand from the house of Suruchi 🌶️⚡
Food is hard to sell online because you can’t taste it through a screen. So we built the entire experience end to end:
🧭 User journey: Every jar is paired with the dish it belongs on, and every recipe and reel is tagged with the exact blend, so inspiration always ends one click from the cart.
💻 Custom-coded Shopify store: No theme, no template, just full creative control without sacrificing speed.
🫙 CGI product renders: Studio-quality shots of every flavour, ready for any new launch.
📸 Photography direction and AI generation: We art-directed the look, then used AI to scale it into a full library of on-brand food and lifestyle visuals.
⚡ A mascot with attitude: He even carries a warning: “Not responsible for flavour addiction.”
One Brand. Endless Ways.
Building a bold D2C brand? Let’s make it remarkable. 👇