Built a bold, story driven Shopify store for a UK-based clothing brand that actually feels like a brand, not just another online shop.
For https://itstartedinthenorth.co.uk/, the focus was clean design, smooth navigation, and a strong identity that reflects its roots. From product pages to checkout, everything is optimized to feel effortless and keep customers engaged.
Most clothing stores look good but don’t convert. This one is built to do both, capture attention and turn visitors into buyers.
If you want your brand to stand out and sell, not just exist online, let’s make it happen.
We are testing two ways to browse a large template library.
Load More
Users initially see 9 cards. After clicking the button, 9 more are added while the previous results remain visible. Browsing feels continuous, but the page gradually becomes longer.
Pagination
The catalog is divided into numbered groups. When users select the next page, the current 9 cards are replaced with a new set. They can jump to a specific part of the catalog and easily return to where they were.
Load More creates a smoother browsing experience, while pagination offers greater control.
Which option would you choose for a template library?