The most interesting experience was redesigning the logo of a coffee shop that was already 10 years old at the time. The challenge was that the Amstir brand was already top of mind in the city of malang indonesia, which meant that too many changes would surprise people and they might not recognize it. In the end, our team at Lohalo Studio redesigned it by changing the letter "a" to reflect the brand value of the business, which sources coffee from local mountains, with the tagline "everyone can enjoy good coffee." The brand has now been operating for four years with its new logo.